MKT 245 - Promotional Strategies

Class Hours: 3
Lab Hours: 0
3 Credit Hours

This course is a study of promotion activities, focusing on coordinating an effective marketing campaign for a product or business, with promotion strategies planned and used to influence consumers, trade intermediaries, and sales forces.

Prerequisites: Prerequisite with a grade of “C” or higher: ENG 155 or placement into ENG 101.

This course is typically offered in the spring semester.