MKT 245 - Promotional Strategies

Class: 3
3 Credit Hours

This course is a study of promotion activities, focusing on coordinating an effective marketing campaign for a product or business, with promotion strategies planned and use to influence consumers, trade intermediaries, and sales forces.

Prerequisites: Prerequisite with a grade of “XC” or higher: RWR 032 or satisfactory placement score and a grade of “C” or higher: CPT 102 or satisfactory placement score.

This course is typically taught only in the spring semester.